Analysis of Pop Mart based on STP, 4P and PSESTEL

Contemporarily, the success of Bubble Mart can be attributed to "blind box". In fact, it is problematic since there are no secrets or barriers in blind box game and mechanism itself, this cannot core driver a fast-rising company. Therefore, study will use Segmentation, Targeting, Positioning (STP), Product, Price, Promotion, Place (4P) Political, Economic, Sociocultural, Technological, Environmental, Legal (PESTEL) analyze internal external environment Pop depth. To specific, strengths weaknesses Mart's development demonstrated compared accordingly. Afterwards, investment recommendations for proposed. Moreover, limitations current guideline further researches offered. These results shed light on guiding exploration similar corporation industry.